Discussion about this post

User's avatar
Jim Guleke's avatar

It is no coincidence that Oxford University Press yesterday announced the “2024 Oxford Word of The Year” is “brain rot.” (Ironically, “brain rot” is technically two words and not one, but I digress.)

The first recorded use of the term apparently was in American writer Henry David Thoreau’s book “Walden” reporting on his experiences of living a simple lifestyle in the natural world, Oxford noted, where he wrote: “While England endeavours to cure the potato rot, will not any endeavour to cure the brain-rot – which prevails so much more widely and fatally?” [I note that Thoreau made it a hyphenated word.]

Oxford explained in its announcement, “Thoreau criticizes society’s tendency to devalue complex ideas, or those that can be interpreted in multiple ways, in favour of simple ones. He sees this as indicative of a general decline in mental and intellectual effort, leading him to ask the question.” Oxford further explained that the phrase was “adopted by Gen Z and Gen Alpha,” gaining new prominence in 2024, “as a term used to capture concerns about the impact of consuming excessive amounts of 'low-quality online content,' especially on social media. A noun, 'brain rot' is defined as the assumed deterioration of a person’s mental or intellectual state, especially viewed as the result of overconsumption of material − particularly online content − considered to be trivial or unchallenging. It also is defined as 'something characterized as likely to lead to such deterioration.'”

Oxford Languages President Casper Grathwohl is quoted as saying, “‘Brain rot’ speaks to one of the perceived dangers of virtual life, and how we are using our free time. It feels like a rightful next chapter in the cultural conversation about humanity and technology. It’s not surprising that so many voters embraced the term, endorsing it as our choice this year.“

Shakespeare in Hamlet, knowing of its Biblical use, put the words in Hamlet’s mouth: “Oh, woe is me, T’ have seen what I have seen, see what I see!” (Hamlet Act 3, scene 1)

To bring it forward, “Woe is we.”

Expand full comment
DENNIS B MURPHY's avatar

Perhaps we should look at it as a "full circle" - the advent of audiobooks etc are bringing us back to the pre-literate era of oral tradition- for good or ill?

I personally prefer a book - a real book- to audio. I can read faster than someone can read TO me. I also prefer a book - a real book - over E-books.

Expand full comment
8 more comments...

No posts